THE OOLUTION COSMETICS RANGE

For Seed to Seed in 2011

THE CONTEXT

  • Created in 2011, oOlution aims at offering a range of cosmetics that respects the environment and is made of ingredients from organic farming.
  • To go even further, the brand has decided to embrace an eco-design approach.

THE AIMS

  • The mains objective of this project was to integrate eco-design while taking into account the constraints of a young company that is starting up.
  • oOlution also wished to highlight more ambitious progress tracks to implement in the mid- to long-term.

OUR INVOLVEMENT

  • Preventively identify the environmental issues of the range of cosmetics.
  • Lay out a plan of eco-design actions over the product’s entire life cycle (formula, packaging system, distribution, use, end-of-life), for mid- and long-term perspectives.
  • Guide the industrialization.
  • Assess the progress made after commercialization.

THE RESULTS

  • Companies & Environment 2015 prize, awarded by the French Ministry for Ecology, Sustainable Development and Energy.
  • The oOlution feedback video, directed by the Ademe, is available in the headband above.

To find out more, www.oolution.com

« The earlier on in the product creation the eco-design process starts, as in the case of oOlution, the more it allows to efficiently prevent a wide array of impacts. »

Anne-Marie Gabelica _ oOlution Founder

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