Support for the eco-design of the Le Soin Noir range

For Givenchy in 2021

THE CONTEXT
  • Givenchy wanted to redesign its iconic Le Soin Noir range by reworking the formula for greater naturalness and eco-designing its packaging.
  • The Le Soin Noir range consists of a 50 mL cream, a 30 mL serum and a 75 mL mask.
  • The eco-design concerns the packaging and the whole life cycle. Only an environmental screening was carried out on the formula..
OUR INTERVENTION
  • Understand and prioritize the environmental issues of the existing range
  • Propose the axes of marked and ambitious eco-designed concepts Work in collaboration with the design agency to validate the concepts (brief and recommendations, help with the final choice)
  • Establish an eco-design action plan for the entire life cycle of the product (packaging system, distribution, use, finder life), in the medium and long term
  • Supporting industrialization and reviewing progress
  • Support Givenchy in developing appropriate environmental communication

 

THE AIMS
  • To reduce the environmental impact of the range’s packaging
  • To integrate the project in an industrial and economic context with strong constraints
  • Identify the short and long term levers for the evolution of the project
  • To communicate appropriately on the approach
THE RESULTS
  • The weight of the packaging was reduced by up to 44% for the creams and 70% for the serum, in particular by working on volumes and weights, while maintaining a premium universe
  • The cream is now refillable to help users reuse their packaging
  • The eco-design work on the cream made it possible to reduce by half the environmental impacts on the project’s six priority impact indicators, over the entire life cycle
  • Targeted communication on eco-design from 2021 for the launch of the new range.

To find out more, www.givenchy.com

 “The support provided by Coopérative Mu enabled the Givenchy teams to measure the environmental impact of the various aesthetic options studied throughout the project. This was invaluable work in finding the right balance between aesthetics, functionality and limited environmental impact.”

Armel YVER – Sustainability director for LVMH FRAGRANCE BRANDS 

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