THe bbb Bruch
For Biom Paris in 2016
THE CONTEXT
- Biom Paris aims to offer a range of innovative everyday objects which are more functional and more respectful of the environment.
- For their first object, a toilet brush, the brand wished to commit to an eco-design process.
THE OBJECTIVES
- The first objective of this project was to integrate eco-design to the product development while considering the challenges of a new business.
- Identify the main contributors to the environmental impacts of the initial toilet brush concept to draw the principal eco-design guidelines.
- Follow and guide Biom Paris throughout the development of the product so as to help in the decision making and in the implementation of the action plan.
OUR INTERVENTION
- Identify the environmental issues connected to the toilet brush, in a preventive way ahead of the product development.
- Explore eco-design strategies with the team of designers selected by Biom Paris.
- Draft an eco-design action plan for the entire product lifecycle.
- Guide the industrialisation process.
- Establish a review of the environmental improvements achieved in the eco-design process.
THE RESULTS
- Environmental improvements observed for all indicators thanks to a simplified and lighter design and a choice of exemplary materials.
- Raising awareness for the bbb La Brosse users in terms of best practices for toilet cleaning.
- A successful crowdfunding campaign for the launch of the brush.
- Today the brush is sold online and in department stores such as decoration shops. Biom Paris also provides for restaurants, hotels of offices.
« Cooperative MU allowed Biom Paris to understand that eco-design must be an integral part of each entrepreneurship project. Each stakeholder will thus be an active part in the development of more innovative, responsible and sustainable ways of living which benefit humans, the environment and Nature.»
Sandra Legel _ Biom Paris CEO
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