THE MAKE-UP FURNITURE

For Sephora in 2014

THE CONTEXT

  • Following the LIFE program carried out throughout LVMH, Sephora decided to tackle the environmental issues in the design of its products to implement an eco-design approach.

THE AIMS

  • As a first project, the Merchandizing department got involved in a re-design process for the Make-up furniture, a flagship fixture of the brand, with the main objective of reducing its environmental impact. For this mission, Sephora called upon Mu.

OUR INVOLVEMENT

  • Study the environmental impacts linked to the Make-up furniture.
  • Offer eco-design approaches, from the very early design phases down to the choice of materials.
  • Guide the suppliers in the development stages.
  • Assess the environmental improvements brought by the actions implemented.

THE RESULTS

  • The eco-design approach has allowed Sephora to make the furniture’s steel structure 30% lighter.
  • Through this project, Sephora won the R Awards 2015 prize for eco-design enterprise, awarded by the Génération Responsable association.

To find out more, www.sephora.fr

p style=”text-align: center;”>« Thanks to the joint reactivities of the Coopérative Mu and our merchandising department, we were able to quickly diagnose the impact of our Make-Up furniture. »

Gerald Townsend _ Environmental Manager for Sephora

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